Exploring+Consumerism+Where+Ads+and+Art+Intersect



http://ethicapublishing.com/ATEOI_ch2.pdf

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 * What ads appealed to you?
 * Why did they appeal to you?
 * What "characters" are the companies trying to create in their ads?
 * Are they successful? Why or why not?
 * Are they truthful? How can you tell?
 * Who do you think is the audience for these ads? Give examples to support your answer.

Use Nike.com to answer the questions below: > > > > >
 * What do you notice about the people you see? What do they look like? What are they doing?
 * What are the settings?
 * What words are used?
 * How do these words work to influence how young children, teens, and adults view sports, ambition, life, and their possibilities?
 * Does the Nike site appeal to young children? Teens? Adults? Or does it appeal to an even more specific audience? How does it do so?
 * Does the website capture the audience it intends? And, how does the website define one's ability to "just do it"? Is it authentic and achievable?

Marketing: Effects of Color: